OUR MISSION IS TO INSPIRE EVERYONE TO WANT TO TELL THEIR STORY
While working as a Researcher in North America, East Africa, Europe and the Caribbean, Felicia observed how stories connected people in ways that no other device could: If we understood each other's experiences and appreciated the complexities of our heritage, then couldn't we all get along a little better?
Indeed, when she eventually came around to capturing her own grandmother’s story, she saw how it brought the family closer together, and how everyone grew in confidence as they gained a deeper understanding of where they had come from and what made them who they are. Her family also began to wonder about other people's stories and their heritage...
The short film she created, Popo’s Journey, was a success, and inspired her to set up, along with her Co-Conspirator, Belgian - Ugandan, Zaake, a company that families, individuals, communities, and companies could reach out to whenever they felt ready to capture and share their legacies in beautiful and unique ways.
This would be done through film, through print, or online.
But, as trained Researchers, we knew we needed to do it right - fundamentals needed to guide the way we served each project:
• Dig deep – the finer the details, the deeper the emotions unearthed, the greater the riches
• Stories only ever come to life once placed within the wider context of the time
• Content had to be matched with an elegant and deserving design
This all started five years ago and we have since had the pleasure of working with lovely stories from around the world. Our team comprises of researchers, writers and designers that work hard to get to the core of what your story means to you, and what it should mean to everyone else.
Our name was inspired by a Madagascaran folktale, where, at the beginning of time, humans were asked whether they wanted to live like the moon and be reborn alone every month, or live and die, but leave behind offshoots like the banana tree. We chose the banana tree, as we thought, What would life be without family and friends? 'Plantain' is tribute to the Caribbean where our company started, and plantains having traveled through Asia, Africa, North and Latin America to the Caribbean are migrants. Just like us.
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